Celebrating 45 years of clinical excellence
For more than four decades, Dentistry Today has been the nation's leading clinical news magazine for dentists — award-winning editorial, peer-reviewed CE, and trusted product coverage across print, web, and multimedia.
The Clinical Voice Dentists Trust
For more than 45 years, Dentistry Today has been a trusted source of clinical education, innovation, and industry insight for the dental profession. Through case reports, clinical articles, continuing education, and product coverage, we deliver practical information dentists can apply directly in practice.
- Trusted clinical education and unbiased product coverage
- Leading coverage of dental innovations, emerging technology, and new products
- Maximum brand visibility across print, digital, email, social, video, podcasts, and CE
“Every month, I am amazed to read about new techniques I would never have dreamed of in my early days of practice. 3D printing, artificial intelligence, digital scanning, and CBCT are rapidly becoming must-have technologies — and our contributors bring readers both clinical expertise and real-world perspective.
Forty-seven of the profession's most respected voices
Distinguished clinicians, educators, and researchers who contribute knowledge, review content, and ensure clinical accuracy.
Nine issues. One trusted clinical voice.
Align your campaign with the clinical focus, buyers' guides, and product features readers turn to each month.
Let’s build your 2027 plan
Tell us what you want to achieve next year and we’ll put together a schedule around the issues and audiences that fit — print, digital, newsletter and custom content.
32% larger. 100% greater impact.
Dentistry Today is printed larger than the average dental publication — giving your ad more space, more presence, and more stopping power.
Your message commands attention on the page.
Larger layouts invite longer viewing times.
Bold creative deserves a platform that showcases it best.
Built for the general practitioner
The U.S. dental market is overwhelmingly general practice — and that is exactly who Dentistry Today is edited for.
of U.S. dentists are general practitioners
Overall, the U.S. dental market is approximately 80% general practitioners, and our publication is strategically targeted to reach this core GP audience.
U.S. dentists by specialty
ADA workforce estimates, shown for context.
Print rate card
All rates include 4-color printing on quality paper. Frequency discounts reward 6× and 10× commitments.
| Ad unit | 1× open rate | 6× rate | 10× rate |
|---|
Advertising sizes & specifications
Unit dimensions, production requirements, and high-impact formats.
Publication requirements
- Trim size: 10″ × 12″
- Binding: Perfect binding
- Live area: keep ≥ .3125″ from trim on all sides
- Halftones: 133 lpi min · 150 lpi recommended
- Resolution: 300 dpi minimum, all ads
- Tone density: should not exceed 270%
- Printing: Web offset
- Files: PDF/X-1A:2001
- Color: CMYK only — no spot, RGB, LAB, or ICC profiles
- Embedding: all fonts & images embedded
- Delivery: Supply at 100% size
- Tolerance: ads ±10% of spec cannot be reproduced
- Retention: materials destroyed 12 months after last run
Preferred positions
- Cover 2
- Cover 3
- Cover 4
- Page 1
- Opposite TOC 1
- Opposite TOC 2
- Facing masthead
- Facing monthly features
Contact your sales representative for preferred-position pricing.
Command attention. Create interaction.
Specialty tactile formats designed to break the page flow and engage readers in memorable, multi-sensory ways.
Cover wraps & false cover tip
Transform the issue into your own branded showcase with total message control.
Belly bands
Wrap the cover of each issue for instant interaction — perfect for bold launches.
Gatefolds
A dramatic full-spread reveal that showcases your innovation in full detail.
Outserts & tip-ons
Attach product cards, offers, or mini-brochures directly to the cover or interior.
Inserts (stitched or loose)
Deliver a multi-page brochure on glossy, matte, or specialty stock.
Bind-in reply cards
Encourage direct engagement — ideal for promotions and event sign-ups.
False Cover Tip — the first thing every reader sees
- 100% engagement — every reader interacts with your ad before opening the issue.
- Exclusive — only one advertiser per issue.
- Perfect for major launches, rebrands, and high-exposure campaigns.
- Extend with optional newsletter & digital bundles.
Contact your sales representative for pricing and package options.
Where clinical dentistry meets digital innovation
With 2.7 million average monthly visitors, Dentistry Today is the industry's top online destination for news, continuing education, and product insight.
Social media following
A combined audience of more than 170,000 followers across platforms.
How readers visit
Reader demographics
Audience also includes specialists, educators, dental students, and practice executives.
Real audience, verified at the edge
Independent, privacy-first analytics pulled live from Cloudflare — the network that serves dentistrytoday.com. Trailing 12 months, no inflated third-party numbers.
Visitor & pageview trend
Geographic reach
Integrated exposure. Proven results.
Custom bundles combining print, digital, and multimedia — built to align with your marketing goals for greater reach and stronger ROI.
Beyond the page — podcasts, webinars, video & more
Engage dentists wherever they learn, with content that keeps generating visibility long after launch.
Speaking of Dentistry — Video Podcasts
- Your company & product featured in the episode
- Option to include your KOL or executive as guest
- e-Blast to 90,000+ dentists + newsletter feature
- Promotion across all social channels + on-demand
2027 Live Dental Convention Videos
- Interviews, product demonstrations & product announcements
- Two professionally produced 4–7 min videos
- Multi-camera filming, editing, your logos & CTAs
- Editorial mention + dedicated 90K email blast
- Final HD files delivered for unlimited future use
e-Newsletters
- Today's Dental News + Today's Top Products
- 90,000+ verified opt-in subscribers
- Billboard (970×250) at top & bottom of each send
- Post-campaign opens, clicks & engagement report
Webinars & Continuing Education
- Full production, hosting & promotional campaign
- Live + on-demand with real-time lead capture
- Detailed attendee & engagement report
- Optional CE accreditation · PACE Provider #309062
Sponsored e-Books
- 1-month homepage feature + 90K email campaign
- Print coverage + 4 weekly newsletter placements
- Social promotion across Facebook, X & LinkedIn
- Full lead-gen report · optional CE-driven format
Targeted Email Campaigns
- Target all dentists or a specific state / city
- Full HTML responsive design
- Subject line ≤ 12 words / 150 characters
- Test & deployment seed lists included
High-impact placements, decision-driven readers
Your ads appear when dentists are actively researching and comparing products — not passively scrolling.
- Responsive desktop & mobile placements
- Native & display: leaderboards, in-article, interstitials
- Sponsored content & advertorial storytelling
- Video & webinar sponsorships
- Email & newsletter tie-ins
See your ad on the page
Pick a placement to spotlight it on a mock of dentistrytoday.com and see the sized placeholder in context.
| Rich media unit | Rate | Dimensions |
|---|
Sponsored sections
| Technique of the Month | $4,750 | 752 × 90 |
| Videos | $7,900 | — |
Creative specs
- Animation ≤ 15 seconds · 18–24 fps
- Impression & click-through tracking supported
- Standard units rotate with up to 3 advertisers
- Premium units (Page Peel, Showcase, Footer) are exclusive
What readers say about Dentistry Today
Let's build your 2027 plan
We'll tailor a custom proposal to your campaign objectives across print, digital, and multimedia.
Dentistry Today, Inc.
Fairfield, NJ 07004